Em Echeverria
Bridging neuroscience, technology, and art with business strategy
to shape human-centered design.
About Em
I am a designer shaped by the dialogue between art and science. My background in neuroscience helps me understand how people think, feel, and perceive, while my experience in business and technology allows me to transform that understanding into systems and strategies that create impact.
For me, design is where the logic of science, the empathy of art, and the clarity of strategy come together to create something distinctly human.
Projects
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Zara:
UX Redesign Case Study
Enhanced e-commerce experience reducing cognitive load and improving navigation clarity.
Computational Modeling of Neural Networks
Computational analysis of how depression alters neural responses to emotional music.
UtopiaLabs:
Advanced Tech Award Winner
AI driven behavioral modeling integrating neuroscience and data science to simulate decision making.
General Motors Spain:
Market Expansion Feasibility
Market research and strategic analysis for European expansion
Neuroskepticism in Pop Culture
How media narratives reinterpret and oversimplify neuroscience research
End-to-End Cloud Migration Framework for Fashion Retail
Hybrid cloud strategy integrating ERP and PLM systems to improve scalability, resilience, and delivery speed
Craft & Capability
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UX/UI
Basic Programming
Soft Skills
Certifications
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Experience
Multisystems
Multisystems
Sendero Consulting
Associate Consultant - July 2021 to April 2023
Sendero Consulting
Associate Consultant - July 2021 to April 2023
Shepherd School of Music
Shepherd School of Music
Education
IE University
- •Master's in Computer Science and Business Technology
- –Concentration: Artificial Intelligence and Machine Learning
- •International Master's in Business Administration (MBA)
- –Concentration: Product Management & Service Design
Rice University
- •Majors:
- –Neuroscience
- –Visual and Dramatic Arts
- •Minor:
- –Business Administration
Let's Connect
Let's create experiences that bridge design, technology,
and human-centered thinking.
Get in Touch
Open to freelance & full-time roles
Connect on LinkedIn© 2025 Em Echeverria. Bridging neuroscience, technology, and art with business strategy to shape human-centered design.