Utopia Labs
Utopia Labs is an AI-powered ecommerce testing platform that predicts customer behavior before product launch. The venture won the Advanced Venture Award at IE University Tech Venture Bootcamp 2025.
Overview
Utopia Labs is an AI-powered ecommerce testing platform, developed during the IE University Tech Venture Bootcamp, that predicts customer behavior before product launch. The platform addresses the critical problem that 7 out of 10 ecommerce businesses fail in their first year.
The behavioral modeling engine fuses neuroscience with machine learning to simulate how customers will interact with products, pricing, and layouts, enabling data driven decisions before a single dollar is spent.
Advanced Venture Award WinnerVideo Demo
The demo follows a marketing campaign test in UtopiaEcommerce: a typed prompt, a persona network of customer groups, and campaign variants compared by engagement rate, conversion and average order. The soundtrack is music only, with no narration.
Pitch Deck
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IE University Tech Venture Bootcamp 2025, 5th Edition
