Em Echeverria
Bridging neuroscience, technology, and art with business strategy
to shape human-centered design.
About Em
I am a designer shaped by the dialogue between art and science. My background in neuroscience helps me understand how people think, feel, and perceive, while my experience in business and technology allows me to transform that understanding into systems and strategies that create impact.
For me, design is where the logic of science, the empathy of art, and the clarity of strategy come together to create something distinctly human.
Projects
Zara:
UX Redesign Case Study
Enhanced e-commerce experience reducing cognitive load and improving navigation clarity.
Computation Modeling of Neural Networks
Computational analysis of how depression alters neural responses to emotional music.
UtopiaLabs:
Advanced Tech Award Winner
AI-driven behavioral modeling integrating neuroscience and data science to simulate decision-making.
MoveLit:
Market Expansion Feasibility (GM Spain)
Delivered data-backed feasibility analysis for international market entry.
Neuroskepticism in the Face of Pop Culture
Critically examines how journalistic narratives simplify and reinterpret adolescent brain research for public understanding.
End-to-End Cloud Migration Framework for Fashion Retail
Designed a hybrid cloud roadmap integrating ERP and PLM systems to improve scalability, resilience, and delivery speed in fashion retail.
Adidas:
Data Visualization Storytelling
Transformed complex data into compelling visual insights highlighting U.S. market growth.
Siemens Gamesa:
AI & ML for Renewable Energy
Built predictive dashboards for energy optimization and sustainability strategy.
Amazon Prime Video:
Behavioral Research Applied to Product Design
Applied cognitive science and behavioral UX to subscription lifecycle optimization.
Spotify:
Behavioral Product Strategy
Developed emotionally intelligent product frameworks to enhance long-term retention.
EdTech Platform:
Learning Experience Design
Mapped learning ecosystems through service design and human-centered research.
Induced Neuroprotective A2 Astrocytes to Treat Traumatic CNS Injury
Study of A2 astrocytes' role in regenerating brain and spinal cord injuries.
Establishing Primary Neuronal Cultures from Drosophila melanogaster Pupae
A methods-based study developing Drosophila neuronal cultures to model synaptic development.
Token Materialism and the Mind-Body Problem
Analyzes mind-body theories using evidence-based reasoning and conceptual modeling.
Competence and Cognition:
What Differentiates the Human Mind
A study exploring how language, cooperation, and social learning differentiate human cognition from other species.
Gallery of Artwork
A collection of artworks exploring emotion, perception, and the interplay of science and creativity.
The Misuse of Anthropomorphism in Comparative Psychology
A philosophical analysis of methodological conservatism, Morgan's Canon, and the interpretation of causal reasoning in animals.
Costume Construction:
Fabric as Form
Material study blending craft and form.
Tesla:
Operations Strategy and Supply Chain Analysis
An in-depth analysis of how Tesla's vertically integrated supply chain, demand forecasting models, and lean operations drive efficiency and innovation in electric vehicle manufacturing.
Walt Disney:
Financial Markets Case Study
Analysis of Disney's strategic bond issuance and financial positioning during industry wide disruption.
Craft & Capability
Hover over skills to see supporting courses, certifications, and applications
UX/UI
Basic Programming
Soft Skills
Certifications
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Experience
Multisystems
Multisystems
Sendero Consulting
Associate Consultant - July 2021 to April 2023
Sendero Consulting
Associate Consultant - July 2021 to April 2023
Shepherd School of Music
Shepherd School of Music
Education
IE University
- •MBA (Concentration: Product Management & Service Design)
- •Master's in Computer Science and Business Technology
Rice University
- •Majors: Neuroscience & Visual and Dramatic Arts
- •Minor: Business
Let's Connect
Let's create experiences that bridge design, technology,
and human-centered thinking.
Get in Touch
Open to freelance & full-time roles
Connect on LinkedIn© 2025 Em Echeverria. Bridging neuroscience, technology, and art with business strategy to shape human-centered design.