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Em Echeverria

Bridging neuroscience, technology, and art with business strategy
to shape human-centered design.

About Em

I am a designer shaped by the dialogue between art and science. My background in neuroscience helps me understand how people think, feel, and perceive, while my experience in business and technology allows me to transform that understanding into systems and strategies that create impact.

For me, design is where the logic of science, the empathy of art, and the clarity of strategy come together to create something distinctly human.

Em Echeverria smiling, with long curly dark hair and a grey sweater, in front of a blue tiled wall

Projects

Click on a project card to see more information

Neuroscience

Computational Modeling of Neural Networks

Computational analysis of how depression alters neural responses to emotional music.

MATLABfMRI AnalysisExperimental Design
Tech

The Safe Path and the Short Path:
SARSA and Q-Learning

Two algorithms that differ by one line of code choose different routes along a cliff.

Reinforcement LearningSARSAQ-LearningGymnasium
Tech

UtopiaLabs:
Advanced Tech Award Winner

AI driven behavioral modeling integrating neuroscience and data science to simulate decision making.

PythonMachine LearningAISQLBehavioral Research
Business

General Motors Spain:
Market Expansion Feasibility

Market research and strategic analysis for European expansion

Market ResearchStrategyCompetitive AnalysisBusiness Analysis
Tech

Teaching Robots to Walk:
PPO and Imitation Learning

A reinforcement learning pipeline in which a trained expert teaches a student, then the student keeps learning.

PyTorchStable-Baselines3MuJoCoPPODAgger
Art & Design

Zara:
UX Redesign Case Study

Enhanced e-commerce experience reducing cognitive load and improving navigation clarity.

FigmaUsability TestingWireframingUX Research

Craft & Capability

Select a skill to see supporting courses, certifications, and projects

UX/UI

AI & Machine Learning

Engineering

Soft Skills

Certifications

HTML Essential Training

LinkedIn Learning

SQL Code Challenges

LinkedIn Learning

Learning SQL Programming

LinkedIn Learning

SQL Tips and Tricks for Data Science

LinkedIn Learning

Learn SQL Course

Codecademy

Accessibility-First Design

LinkedIn Learning

Agile Foundations

LinkedIn Learning

SharePoint: Site Customization

LinkedIn Learning

Visio 2019 Essential Training

LinkedIn Learning

Power BI Essential Training

LinkedIn Learning

Excel Essential Training (Microsoft 365)

LinkedIn Learning

Excel Quick Tips

LinkedIn Learning

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Experience

2021 – Present

Multisystems

Co-Owner, Managing Director
2021 – 2024

Sendero Consulting

Supervisory Analyst - April 2023 to April 2024
Associate Consultant - July 2021 to April 2023
2018 – 2021

Shepherd School of Music

Digital Media & Web Design Specialist

Education

IE University

Madrid, Spain
Dual Master's
  • •Master's in Computer Science and Business Technology
    • –Concentration: Artificial Intelligence and Machine Learning
  • •International Master's in Business Administration (MBA)
    • –Concentration: Product Management & Service Design

Rice University

Houston, TX
Bachelor of Arts
  • •Majors:
    • –Neuroscience
    • –Visual and Dramatic Arts
  • •Minor:
    • –Business Administration

Let's Connect

Let's create experiences that bridge design, technology,
and human-centered thinking.

Get in Touch

Madrid, Spain
English, Spanish

Open to freelance & full-time roles

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